The Influence of Audience's Public Relation Literacy Ability and Message Sources on Communication Effects
碩士 === 國立交通大學 === 傳播研究所 === 95 === Media literacy education has been practiced for years, but public relation (PR) literacy education gets very little attention. Secondly, the literature review shows the empirical evidence comparing the advertising and the publicity is very rare. As the publicity is...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92682357635380741089 |