Using AHP to research the key successful factors of B2B brand management of IT Industry in Taiwan
碩士 === 國立交通大學 === 管理學院碩士在職專班科技管理組 === 95 === Since 1980, the IT Industry in Taiwan had been rising rapidly. It makes Taiwan play a role of influential key position in the era of globalization. However, most of the business models of IT Industry in Taiwan are B2B (Business to Business) models focusin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58526517755206673347 |