The Co-relationship of Brand Association and Brand Loyalty of Professional Teams in Taiwan-A Case Study of the Professional Baseball League
碩士 === 國立體育大學 === 體育推廣學系碩士班 === 95 === The purpose of this study was to investigate the spectators with various backgrounds and different behavior characteristics in relation to the brand association and brand loyalty of the Chinese Professional Baseball League（CPBL）.650 copies of questionnaire were...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59103058337619050264 |