A Study of Customer Switching Behavior toward Rate Plan in Mobile Service Industry
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 95 === Because the growth of the mobile service industry in Taiwan has been decreasing, mobile service providers have switched their focuses from attracting new subscribers to enahancing existing subscribers' loyalty. Offering various types of new rate plans has...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36239298604056479316 |