The Research of Relationship among Corporate Image、Buying Behavior、Customer Satisfaction and Customer Royalty — an Empirical Study on ABS Resin Maker in Taiwan
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 95 === This research was aimed at the domestic ABS resin injection molder in order to discuss the relationship among corporate image, buying behavior, customer satisfaction and customer loyalty - an empirical study of ABS resin maker in Taiwan. Questionnaire survey w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82377783583940954321 |