Customers’value cognitive structure of entire shop integrated marketing
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 95 === Some studies in the past indicated consumers could look forward to obtain utilitarian and hedonic benefits at the same time in shopping experiences (Babin et al., 1994). Since the April of 2005, a voguish promotion way in the convenient store industry is calle...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24886349765417089999 |