Factors Driving the Effectiveness of M-advertising Communication: An Empirical Study of Extended TAM
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 95 === The rapid development of mobile technology makes advertisers increasingly take use of mobile devices (such as mobile phone and personal digital assistant, PDA) to deliver advertising messages and services. Mobile advertising communication is regarded a potenti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38825916612601178977 |