When the Negativity Effect Does and Does Not Work in Retailing
博士 === 國立成功大學 === 企業管理學系碩博士班 === 95 === While numerous studies have identified for example, commitment and brand familiarity as moderators of negativity effects, these works do not examine a boundary condition within a retailing context. This work tries to bridge this gap. Using a experimental desig...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05030943296982178078 |