Modeling the Relationships between Airline's Brand Equity, Brand Preference and Purchase Intention - the Moderating Effect of Switching Costs
碩士 === 國立成功大學 === 交通管理學系碩博士班 === 95 === Gradually, competitions in Taiwan aviation industry are becoming fierce. Therefore, it is more difficult to attract new customers than ever. Airlines try to provide better service quality, or use various marketing programs to enhance the brand image of custo...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82934416921505285259 |