The Effect of Promotion Retraction on Consumer’s Perceived Price Unfairness, Emotion and Behavior Intention－A Study of Mobile Phone Purchasing
碩士 === 國立成功大學 === 交通管理學系碩博士班 === 95 === Because the competition of mobile phone retailer is severe, every firm aggressively implements sales promotion to accelerate consumer’s purchase intention. Prior studies have examined the effect of sales promotion on consumer’s purchase behavior. One neglected...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00531939766336829950 |