Exploring the key strategies of advertising appeal
碩士 === 國立勤益科技大學 === 企業管理系 === 95 === This study was based on Kano’s model to investigate consumer’s need and preference for functions of mobile phones and used Means-End Chains (MECs) to examine consumer’s cognition and perception of product functions. The two models were integrated to create a “Two...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58964995967279818250 |