A Study on Influence of Experiential Marketing Model on B&B Visitors Behavioral Intention ---A Case Study of Lugu Country Xiao Ban Tian Tea Agricultural Area in Nantou
碩士 === 中興大學 === 高階經理人碩士在職專班 === 95 === This study explores the concepts of Experiential Marketing by Schmitt in 1999. In addition, this paper applies five SEMs [ Strategic Experiential Modules : Sense, Feel, Think, Act and Relate ] as the basic grounding of marketing strategies. This study takes th...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38726452054835967539 |