The Study of Brand Equity on Taiwan’s Mobile Phone Firms with Own Brand

博士 === 中興大學 === 應用經濟學系所 === 95 ===

Bibliographic Details
Main Authors: Bing-Ho Lo, 羅炳和
Other Authors: 黃琮琪
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/49738926629131174992