Using Dramaturgy Model to Determine the Critical Travel Factors When Delivering Services for Mainland Chinese Tourists in Taiwan and to Formulate the Marketing Strategy of Travel Agencies
碩士 === 國立中興大學 === 行銷學系所 === 95 === Among all the Asian market, mainland China was least affected by the economic downtown. It provides the source of tourism to many countries. In order to fully capture this market, it is important to satisfy the needs of the mainland Chinese tourists. How to do the...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75578291247311721719 |