The empirical study of freegift promotion,store image, customer satisfaction, store environment and the consumer purchasing behavior in the convenience store.

碩士 === 國立中興大學 === 行銷學系所 === 95 ===

Bibliographic Details
Main Authors: Chun-Yen Chen, 陳君彥
Other Authors: Chin Wen WU
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/97256727868666930394