The Effect of Employee Equity,Customer Equity and Partner Equity on Customer Voluntary Performance:Using Market Orientation as Antecedent
碩士 === 中興大學 === 企業管理學系所 === 95 === This research uses the marketing orientation perspective to discuss the relationship between market orientation and investment in equity by businesses. In terms of the definitions of equities, there are a lot of different viewpoints in the literature, it could be d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39531303848513661540 |