解讀台北世貿3C展場showgirl的角色與意涵

碩士 === 國立政治大學 === 廣告學系 === 95 === This research aims to explore the function and details of “showgirls as a marketing strategy” in Taipei World Trade Center. The goal is to interpret the ideology structure hidden behind the showgirl phenomena, and to criticize adopting “sex appeal” as a persuasion...

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Bibliographic Details
Main Author: 謝宗翰
Other Authors: 孫秀蕙
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/66500075825102997578