IP Management and The Business Model of Digital Publishing

碩士 === 國立政治大學 === 科技管理研究所 === 95 === The importance of intellectual property increases with the growth of Chinese internet market. Taiwan publishers are now confronted with the pressure from internet innovation and thus are forced to find out a new business model and more opportunity. This study wil...

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Bibliographic Details
Main Authors: Jhong Yan, Lyu, 呂忠晏
Other Authors: Paul Chang Bin,Liu
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/64565012872536467362