A Study of Marketing Strategy and Consumer Satisfaction

碩士 === 國立政治大學 === 地政研究所 === 95 === Demand has been surging in Taiwan’s tourism market with the government’s implementation of the two-day weekend scheme and the increase of national per capita income. Countryside tourism is expected to dominate the domestic travel market because it best suits the on...

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Bibliographic Details
Main Authors: Wu, Long-Kuen, 吳隆堃
Other Authors: Yang, Cheng-Jung
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/71380951662179175899