| Summary: | 碩士 === 美和技術學院 === 經營管理研究所 === 95 === This study attempts to determine the relations of different variables of store image among store satisfaction, loyalty and repurchase intention based on a furniture and home decor company. Likert type seven scale was applied in this study in order to ascertain whether consumers'' repurchase intention will cause any difference from the selected variables and inquire the correlative influence among those variables. The research adopted authentic IKEA Furniture Home Décor Company of Kaohsiung. The applied convenience sampling and questionnaires composing were aimed at the customers who had actually either visited or purchased in the selected furniture company in order to acquire the relevant documents and responses.
The questionnaires were issued via both paper based and the Internet. Issued total 461, returns with 443 copies, valid return with 338 copies and valid return rate is 73.3%. The statistic software SPSS12.0 was applied to examine the collected valid sample materials carried on reliability analysis, factor analysis, t-test, one-way ANOVA, correlation analysis and regression analysis methods. The analysis with the above mentioned methods concludes as follows:
1. Each factor is correlated positively with the store image created, the store satisfaction from its customers, the customer loyalty and repurchase intention.
2. Based on the result of the regression analysis, each variable is correlated positively with the store image created, the store satisfaction from its customers, the customer loyalty and repurchase intention, which corresponds with the assumption of this research. .
3. The demographic segmentation would create apparent differentiation under certain variables from the store image, store satisfaction, customer loyalty and repurchase intention. The result of the study shows that there are some apparent influences appeared that were affected dramatically by the census of the customers’ background from the sample gathered. .
The result of the study shows that if a furniture home décor company wants to increase consumers'' repurchase intention effectively; it must create a solid and positive store image foremost. Then increase the store satisfaction as well as maintain its customer loyalty. Consequently, the company will be able to create higher consumers'' repurchase intention furthermore, find a way to increase the repurchase rate.
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