A Study of the Influences of the Store Image on Store Satisfaction, Loyalty and Repurchase Intention:the Case of IKEA, Kaohsiung Branch
碩士 === 美和技術學院 === 經營管理研究所 === 95 === This study attempts to determine the relations of different variables of store image among store satisfaction, loyalty and repurchase intention based on a furniture and home decor company. Likert type seven scale was applied in this study in order to ascertain wh...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/25524105601991385298 |