A Research On Market Segmentation of Financial Commodity –take Hierarchy of Need and Life Style as a Foundation
碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 95 === Most banks hope to provide their customers more complete financial services. Actually, the financial market includes many market segmentations under the different life style and demand. Therefore, we want to find out the customer behavior about financial commo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zucrmm |