A Study of the Relationship Between Symbolic Consumption and Product Design－Limited-Edition Sports Shoes as Example
碩士 === 銘傳大學 === 設計管理研究所碩士班 === 95 === With the change of social custom and lifestyle, people are satisfied with daily needs and start to pursue what they want. This causes a new consumer behavior, which is named as symbolic consumption. Many products on the market produce symbolic character to mee...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7ha7r5 |