The Effect of Habit, Service Satisfaction, Switch Cost and Alternative Attractiveness on Switch Intention-An Example of Mobile Telecommunication Market in Taipei Area
碩士 === 銘傳大學 === 管理研究所 === 95 === The telecommunication corporations face competition after the control of open competition unchained. In 2004, according to the statistic report from the Directorate General of Telecommunications, telecommunication subscriptions are over 22,000,000 people. To maintain...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74a9ru |