Analysis of Cause-related Marketing on Brand Value:The Mediating Effects of Customer’s Trust and Commitment
碩士 === 銘傳大學 === 國際企業學系碩士班 === 95 === Recently, cause-related marketing (CRM) has received much attention. So-called CRM is the cooperation of profit organization and NPO based on the premise of mutually benefits, which is a new marketing tools and a win-win strategy for marketers. Corporations doing...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/666rb2 |