The Impact of e-WOM on Consumer Brand Knowledge
碩士 === 銘傳大學 === 國際企業學系碩士班 === 95 === According to the latest report from TWNIC shows that up to June 30, 2006, there are 1.5 millions people using internet and accounting for 67.69% in population. It can be seen that the internet plays an important role in human’s daily life. Therefore, this study i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9xw4db |