The Choice of Competitive Strategy of Taiwan Solar Water Heater System Industry ─ ODM or OBM?

碩士 === 立德大學 === 科技管理研究所 === 95 === The solar water heater system industry in Taiwan has a history more than 20 years. There have been various brands in the market with ODM(Original Design Manufacturing) and OBM(Original Brand Manufacturing) in this industry. Having a successful brand can improve the...

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Bibliographic Details
Main Authors: Chung-fu Hsu, 徐崇輔
Other Authors: Sen-wei Wu
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/34921440498738097104