The Relationships among Brand Image, Brand Awareness, Brand Trust, and Brand Preference: An Empirical Study in Taiwan on Internet Service Providers
碩士 === 龍華科技大學 === 商學與管理研究所碩士班 === 96 === The number of internet users has been increasing dramatically since the 1990’s. As revealed by the International Data Corp (IDC), the population who used the internet was about 160 million in 1998, but had been accumulated up to 600 million in 2002. Surprisin...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11033082187972798465 |