Antecedents of the SFA System Usage: An Extension and Application of Technology Acceptance Model
碩士 === 崑山科技大學 === 企業管理研究所 === 95 === Nowadays the market becomes intensively competitive. In order to maintain competitive advantage, academics and enterprise all emphasize the importance of relational marketing. At the same time, many companies implement sales force automation (SFA) as an integral...
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| Format: | Others |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20964095275089323884 |