A Study on The Relationship Among Corporate Image, Service Quality, Satisfaction, Trust and Loyalty--An Example of the Wealth Management Departments in Banking Industry

碩士 === 開南大學 === 財務金融系碩士班 === 95 === As we enter the 21st century, business, technology, the economy, and society as a whole are changing more rapidly than at any point in history. At the center of this change is a fundamental shift in business philosophy that is based on strong, trusting relationsh...

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Bibliographic Details
Main Authors: Ting-Yi Hsu, 徐婷儀
Other Authors: I-Lang Chan
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/86684095271275184699