The Research on the Factors that Impact Evaluation of Franchising Contract Renewal - Take Breakfast Chain Franchising as an Example
碩士 === 開南大學 === 企業管理學系碩士班 === 95 === Abstract Franchising is considered as one of the methods which quickly create advantages for enterprises. From the franchisor, Franchisees acquire brand assets, and supports on know-how of finance, manpower, management, logistics, operating, etc. (Thompson, 1994...
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| Format: | Others |
| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t5qyr5 |