The Study of procurement intention to 3G mobile phone in Modified Theory of Planned Behavior Model

碩士 === 開南大學 === 企業管理學系碩士班 === 95 === The definition of innovation usually refers to any product, service, and/or ideas that might be considered the new by the public. The results of past research show that it takes a long time for users to adapt the innovative products and services. Therefore, the m...

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Bibliographic Details
Main Authors: Wei Tsui Chen, 魏翠珍
Other Authors: Kuo Kuan Chang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/51133109952074337910