Research on the Assimilation and Contrast Effects in Social Comparison Based on Feature-matching Model and Self-evaluation Maintenance Model

碩士 === 義守大學 === 管理研究所碩士班 === 95 === The past research had demonstrated that the focus of comparison will affect the assimilation and contrast effects and self-evaluation. Some other research indicated the relevance of comparison dimensions has the same impact on the assimilation and contrast effect...

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Bibliographic Details
Main Authors: Ming-Hsiu Tsai, 蔡銘修
Other Authors: Chia-Ching Tsai
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/88322643745511545966