A Study of Consumer’s Purchases Preference for Motorcycle

碩士 === 義守大學 === 管理研究所碩士班 === 95 === Abstract While globalization and knowledge economy have become the development trend of the world, enterprises face many challenges and therefore implement innovative strategies to satisfy different purchasing preferences. It is also the case for motorcycle indust...

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Bibliographic Details
Main Authors: Jau-Ming Lin, 林昭明
Other Authors: J.S.Lin
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/80539112871064659484