| Summary: | 碩士 === 義守大學 === 工業工程與管理學系碩士班 === 95 === Cultural products are those consumer products that have functions of transferring concepts, data, and life styles to the customers. They can be used to revive beliefs of the past or increase the product’s original value via businesses and global distribution. Business affairs are the main power source for economic growth. To the aborigines, starting a business is not just about personal reasons; there also are different effects and implications because of their social minority.
This research attempts to understand if the business starting conditions differentiate the motivation and strategy used by entrepreneurs of aboriginal cultural products. We then analyzed further the relationship between strategies and performance and the way they affected each other.
There are various types of products in the cultural industry business. The research direction focused on craft industries, while our research subjects were set as the aborigines living in Taiwan. We sent out 404 surveys and received 162 effective samples. We then used various analytic methods, which included reliability analysis, factor analysis, One-way ANOVA, relativity analysis, and regression analysis to certify the research effectiveness and hypotheses.
The research results indicate: (1) Different business starting conditions caused some major differences in the area of motivation for starting businesses; (2) Different business starting conditions caused some major differences in the area of strategies for starting a business; (3) Business starting motives greatly affected certain areas of business starting strategies; (4) Business starting strategies greatly affected certain areas of business performance. We then used the proven results to produce a conclusion and suggestions for future researches.
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