A Study of Entrepreneurial Motivation, Strategy and Performance on the Aborigines’ Cultural Products

碩士 === 義守大學 === 工業工程與管理學系碩士班 === 95 === Cultural products are those consumer products that have functions of transferring concepts, data, and life styles to the customers. They can be used to revive beliefs of the past or increase the product’s original value via businesses and global distribution....

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Bibliographic Details
Main Authors: Tien-Liang Tung, 童天良
Other Authors: Hui-Yuan Liao
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/04632494048223919280