A Case Study of an OEM Firm Acquiring a Channel Brand
碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 95 === Electronic industry has been the most promising one in Taiwan to sustain the competitiveness in the past few decades. However, the majority firms in this industry operate as OEM or ODM without seizing the most value-added part of the value chain. Drastic...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/01253293762355671375 |