Value Chain Analysis of Brand investment：The Case of Tourism Industry in Taiwan
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 95 === The benefits of brand investment mainly come from the increase of firm’s sales.First, this study construct an estimation method of brand investment by the association between firm’s operation input and marketing input.Second, we use Ohlson(1995) model and return...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89451229902490696773 |