Ecological Perspectives on the Brand Marketing Strategy of Women clothes in Taiwan

碩士 === 輔仁大學 === 織品服裝學系 === 95 === Companies tend to change their branding strategies as the ecological environment changes over time. Therefore, it’s essential for companies engaged in branding to know how other companies manage their brands under current environment. It would be very beneficial for...

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Bibliographic Details
Main Authors: Tzu-Chan Lu, 盧子展
Other Authors: Ta-Kuang Hsu
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/99196348124277583763