The Impact of Product Spokesperson in the Merchandise Exhibition on the Consumer's Purchase Intention
碩士 === 輔仁大學 === 應用統計學研究所 === 95 === The task to create atmosphere, keep the audience, increase consumers’ buying willingness during an exhibition are major task for marketers. Advertisement is the most commonly used tool in marketing communication. The recommending advertising is most common selling...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77466456904969907155 |