Research on the influential factors of customers' purchasing intention to the cross-selling of financial services ---From the viewpoint of relationship marketing.
碩士 === 輔仁大學 === 管理學研究所 === 95 === With the opening of the government regulations in recent years, the financial industry tends to integrate. The business of cross-selling is flourishing. In order to strengthen the relation with customers, firms of financial industry continuously manage the corporate...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37778000007752811462 |