On the Relationship of Consumers’ Perception of Online Shopping Web Site’s Ethical Performance and Trust
碩士 === 輔仁大學 === 資訊管理學系 === 95 === Trust is a key value in the success of e-commerce (EC), but the question of how to build and increase consumers’ trust still remains ambiguous and unsolved. Therefore, the antecedents of trust are the prime concern to the EC success. Since there is no study attempte...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65496593165337364151 |