A Study on Purchasing Behavior of Life Insurance in the View of consumer Preference -–A Case of Life Insurance Policy-Holder in Tainan
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 95 === The life insurance in our country has been up to 176% until the end of 2005. This research with the literature discusses the influences of the life insurance policyholders’ consumer behaviors, because of the progress of social civilization and the changes of fam...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99998027847690719091 |