The Influence of Characteristics of Purchasing Agent on Brand Cognitive -- A Case of Bicycle Component Parts Industry.
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 95 === Since technologies grow in an incredible speed, product supply has over then customer needs. Globalization trend, product selectivity increase, product and supplier can be easy replace by other supplier. Therefore to strengthen the centre of company and satisf...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39902525087989320011 |