Performance Comparison of Online and Physical Bookstore: The Case Study of Cavesbooks
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 95 === This thesis addresses the performance of the CavesBooks on-line bookstore which based on the physical bookstore by case study. The data for the analysis of the operation range from years 2002 to 2005. The major results are listed as follows. 1.To operate the vir...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/61430094880918935421 |
| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 95 === This thesis addresses the performance of the CavesBooks on-line bookstore which based on the physical bookstore by case study. The data for the analysis of the operation range from years 2002 to 2005. The major results are listed as follows.
1.To operate the virtual bookshop (on-line bookstore), the possibility to develop brand loyalty among its customers to the company.
2.The increase of purchasing order efficiency and the company’s competitiveness if physical bookstores’ customers buying the books online.
3.Virtual bookshop (on-line bookstore) can be the extension and can supplement the insufficiencies of the physical bookstore.
4.The possibility of resources sharing between virtual bookshop and physical bookstore can make better profits.
|
|---|