Performance Comparison of Online and Physical Bookstore: The Case Study of Cavesbooks

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 95 === This thesis addresses the performance of the CavesBooks on-line bookstore which based on the physical bookstore by case study. The data for the analysis of the operation range from years 2002 to 2005. The major results are listed as follows. 1.To operate the vir...

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Bibliographic Details
Main Authors: Tsun-Yu Hung, 洪村裕
Other Authors: Kun-Huang Huarng
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/61430094880918935421