The Effect of Psychological and External Factors on Service Recovery and Consumer Behaviors – The Case of On-line Games
碩士 === 逢甲大學 === 國際貿易所 === 95 === In a competitive environment, firms always attempt to provide perfect services to satisfy consumers. Sometimes, failures may be occurred and dissatisfy consumers and firms have to respond to these failures effectively. That is the case of service recovery. In the pas...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25747647927062529563 |