The Contrast of brand Images in Advertisements and Consumer Cognition – Toyota Camry as example
碩士 === 大葉大學 === 人力資源暨公共關係學系碩士在職專班 === 95 === Through the establishment of brand image and communication of commercial demand, consumers generate sensation and experience from the brand to help them choose or recognize products. What kind of cognitive attitude or confidence can Automobile Corporation...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72907978118918735263 |