Service failure and service recovery in On-Line retailing:A study of the perceive control approach
碩士 === 大葉大學 === 人力資源暨公共關係學系碩士在職專班 === 95 === The research data of this study is based on the angery story of customer in On-line retailing. From the On-line shopping cognitive experience of customers themselves, to explore the service failure and the failure sorting pattern, and the relative service...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11917586973533135029 |