The Study of Own Brand Product Information, Sense Quality and Purchase Will of Shopping Mall- Case Study of French Carrefour Inc.
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 95 === The purpose of this research is to discuss the influence of private brand product information, sense quality on purchase will of Carrefour Inc. comparing with national brand. First, the research introduces the processive procedure of private brand and nation...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18249063855114233360 |